Digital Marketing

The internet market in Africa is worth billions of dollars, being one of the most populous country in the world, many investors including Google and Facebook are taking measures to improve the internet accessibility in Africa. BRCK is a small start up in Kenya that created a modem which works under limited internet connection using less electricity. It can be used for eight hours straight in WiFi, 3G, 4G and Ethernet. Many schools have already bought a large number of these units and many have already been sold to other countries as well. Foreign investors have funded about $3million realizing the potential of the device and to give it extended and strong reach. Digital marketing, the most fast and forward way of marketing adopted by everyone is also gaining popularity in Africa. While smart phones, laptops and tablets may be available to everyone, marketing via mobile phone is more effective with the use of apps and online sites. While Africa continues to be the centre of attraction with its alarming population, rapidly developing economy and natural resources, digital marketing business can make a grand entrance because there is scope as Africa is the future.