Home || Will Willey GROUP OF COMPANIES

Why Africa?

Africa is the land of the wild, untamed and raw in its most natural form. A beauty in itself, Africa is a natural wonder surrounded by Mediterranean Sea on the North, Red sea to the East, Indian Ocean to the South and Atlantic Ocean to the West. This magical continent has hot and humid desert like the Sahara and beautiful islands like Seychelles and Mauritius. And in between these two lies the savanna and the jungle, although having mixed climates; Africa is basically the hottest continent on Earth. What makes Africa striking is its amalgamation of ecology and natural biodiversity into one, containing the largest reserve of fossil fuels, minerals, metallic ores, gems and lush green rainforest and wildlife.

Why Africa is a growing industry?

The second-largest continent in terms of area and people, Africa is gaining importance with its increasing business potential in the global market. Africa is developing at a faster rate and suddenly the whole world wants to invest there because of the many prospects available in the market for investors and business men to exploit and utilize. Many investors from USA, Europe, China, India and the Middle East are flying into the African continent to discover and explore new business opportunities having realized its full potential. China is one country that has realized this truth and their share of Foreign investment totals up to 70 percent in Africa. This is true considering the fact that six of the world’s 12 fastest growing countries are in Africa. An industry which require a low cost of production but is labour intensive finds Africa, the perfect place to grow one’s business. The African government is positive and supportive to bring foreign investors into their country because it increases employment opportunity for its people and also transforms the standard of living. African government offers favourable climate for conducting business by reducing corruption, increasing safety and security, insurance against any liability, smooth paper work, and legal back up. Some of the countries which are targeted as high potential for business investment are Uganda, Tanzania, Kenya, Guinea Conakry, Sierra Leone, Ivory Coast, Rawanda, Ghana, Mauritius, Morocco